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CRS to Celebrate 10-Year Anniversary of Blue Harvest at Latin America's Premier Coffee Event: The Producer Roaster Forum (PRF)

Rafael Merchan
Key Insight

March 7-8 CRS staff and partners from the region will participate in the Producer Roaster Forum (PRF) in Guatemala City, Guatemala.

March 7-8 CRS staff and partners from the region will participate in the Producer Roaster Forum (PRF) in Guatemala City, Guatemala.  PRF is the foremost regional event in coffee, bringing together coffee producers, roasters, and industry stakeholders to address real issues, drive innovation, and facilitate green coffee sales. Previous editions were held in El Salvador, Brazil, Honduras, and Colombia. This is the first time Guatemala will host PRF, a significant milestone for one of the most important sources of specialty coffees in the world.

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Heidy Marcos Armas and other leaders from Coffee Cooperatives supported by CRS participate in the Coffee Trade of 2022

Celebrating 10 Years of Blue Harvest. We’re thrilled to use the forum to celebrate the 10-year anniversary of Blue Harvest  in Central America. Blue Harvest is a partnership led by CRS to invest in farming practices that protect springs, rivers, and aquifers that secure the availability of drinking water in downstream communities. Blue Harvest was launched in 2014 to scale up restoration, protection, and regenerative practices in the territories where coffee is produced in Central America. Blue Harvest promotes water and soil conservation practices in critical watersheds, and supports farmers to increase yields, improve quality, and to gain access to high-value markets. Blue Harvest is the application of Water Smart Agriculture in critical watersheds. 

Launching Blue Harvest in Guatemala. This milestone will also mark the official launch of Blue Harvest in Guatemala, through the Horizons Initiative. Horizons, a 10-year, $50 million initiative funded by the Howard G. Buffet Foundation (HGBF), aims to regenerate, and rejuvenate over 35,000 hectares of agricultural landscapes in Guatemala's Western Highlands. Working with a wide network of coffee cooperatives, associations and other key actors in Huehuetenango and San Marcos, regenerative coffee systems will be critical to Horizon’s success.  

Blue Harvest Partnership. 

Blue Harvest Partnership: Since its launch, Blue Harvest has been supported by Keurig Dr. Pepper, the Inter-American Development Bank (BID), the Howard G. Buffett Foundation, the US Department of State, USAID Bureau of Humanitarian Assistance (BHA, CRS private funds, the Shockwave Foundation, Coca Cola, and other partners. 

In the spirit of PRF, Blue Harvest is a global collaboration of producers, mills, exporters, roasters, and retailers. 

The participation of CRS’ staff and partners will highlight the breadth of the Blue Harvest partnership and will showcase the exciting innovations and impacts achieved through the Blue Harvest approach. 

If you are attending the PRF, stop by booth 13; we would love to chat. 

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